Given only the brand name and the directive to reflect the spirit of Valencia, I developed the logo and packaging for a luxury men’s cologne. I drew inspiration from the city’s historic ceramic tiles—known for their intricate patterns and rich cultural heritage—to design a logo and package that felt both elegant and rooted in tradition. To explore tonal range, I created two visual directions. Both versions were built to convey premium quality with a sense of place. The final designs were presented in photorealistic mockups to showcase texture, contrast, and visual impact.