To support visitor education and encourage respectful use of public lands, I designed a full set of materials including a custom logo inspired by the forest’s iconic trailhead signage. The campaign emphasized fire safety, hiking preparedness, and Leave No Trace principles, delivered through billboard designs, posters, a hiking-themed informational website, rack brochures, and branded apparel for fundraising. I unified the system with natural textures, direct messaging, and scenic imagery to balance clarity with emotional appeal. This project allowed me to build a flexible, mission-driven design system that feels authentic to the U.S. Forest Service while remaining accessible to outdoor enthusiasts.