This multi-faceted advertising campaign was a school project. The campaign was to promote appropriate use of forest service lands and resources for the White River National Forest division of the U.S. Forest Service. I created a logo specific to the White River National forest based on their trail head signs, that people can easily recognize and know it is specific to that land. My outdoor advertisement focused on fire safety and hiking rules.
The project required billboards, poster, a website, rack brochure and apparel to sell as fundraiser for the land.